Michael Lamotte was hired by Jennifer Jerde at Elixir Design to help with the imagery for the re-branding of what was previously Taylor's Refresher. The upscale burger restaurant, based in St. Helena, CA and with outposts in Napa and San Francisco's Ferry Building has recently undergone a name change to Gott's Roadside. Michael created a modular system for them by shooting various menu items individually and the tray empty so they could change the contents of the tray as needed for different applications. His post production company, Greenbox Imaging applied a treatment to give the images an old-time menu feel.
