In early May, Bill Gastinger Art Producer from Y&R New York called to consider Margaret Lampert for an important ad campaign for their client, Fisher Price. We spoke at length about the goals of the agency with this campaign - to move the brand in a new direction, as the client had previously tended towards a more controlled look, studio environments and highly stylized photography. The centerpiece of this new direction was looser, more organic, location driven real photography, and I knew from the start that this was a campaign made for Margaret. We successfully bid and won the job and had a wonderful experience both with Lesley Esan, the Art Director and Bill Gastinger, the Art Producer, as well as a great support crew through Lockbox Productions. The ads are breaking now, we will share a few with you here.