Tuesday, September 20, 2011

margaret lampert for fisher price

In early May, Bill Gastinger Art Producer from Y&R New York called to consider Margaret Lampert for an important ad campaign for their client, Fisher Price.  We spoke at length about the goals of the agency with this campaign - to move the brand in a new direction, as the client had previously tended towards a more controlled look, studio environments and highly stylized photography.  The centerpiece of this new direction was looser, more organic, location driven real photography, and I knew from the start that this was a campaign made for Margaret.  We successfully bid and won the job and had a wonderful experience both with Lesley Esan, the Art Director and Bill Gastinger, the Art Producer, as well as a great support crew through Lockbox Productions.  The ads are breaking now, we will share a few with you here.

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